Not only am I a HUGE fan of so many Aveda products, but I am also a huge fan of how much Aveda gives back. Since 2007 Aveda’s global network of salons, spas, schools and stores—with the help of the public—has raised more than $12 million for clean water projects in communities close to home and around the world. That’s amazing!
This month, Aveda’s 2011 Earth Month campaign will connect its network of hair and skin professionals and consumers in more than 30 countries around the globe seeking to raise $4 million for awareness and protection of clean water—a basic human right that nearly 900 million people globally are left fighting for daily.
Now in its 12th year, Aveda created Earth Month in April 1999 to raise awareness and funds for critically important environmental issues around the world, and has since raised more than $18 million for organizations that directly affect environmental change, and $12 million for water-related causes alone over the past four years.
Earth Month 2011 fundraisers include:
LIGHT THE WAY EARTH MONTH CANDLE
Aveda’s 2011 Light the Way soy wax candle, featuring a stress-relieving aroma with certified organic French lavender, is sold exclusively during Earth Month. So that means…get yours NOW! One hundred percent of the purchase price of this candle (Yes, one hundred percent!) supports Global Greengrants Funds water-related projects. This is a total of $1.34 million if all candles are sold. That means that you can do your part by simply purchasing a candle that, personally, I love. The packaging is beautiful and the scent is lovely. I’m a huge fan of lavender, so I’m loving this candle. I’m also a huge fan of giving gifts that give back, and this candle would be a perfect gift to give anyone. The Light the Way candle is $12.00 and it’s an extremely easy and very reasonably priced way for you to personally make a contribution to help protect clean water.
APPOINTMENTS FOR THE EARTH
Appointments for the Earth lets Aveda salon, spa and Institute clients experience services with a portion of monies being directed to local not-for-profit organizations with water-focused missions. Have you ever had a better reason to get your hair done or get some spa time? I will be first in line for both of those Aveda appointments. Count me in!
WHERE EARTH MONTH MONEY GOES
For the fifth consecutive year Aveda is partnering with Global Greengrants Fund as its exclusive global Earth Month partner to provide grants for community-based water projects in more than 40 countries. Global Greengrants Fund provides small grants to grassroots organizations working for clean water, clean air, sustainable livelihoods and healthy communities around the world. Aveda’s 2011 Earth Month funds will also support 35 regional partners working to preserve clean water in areas where Aveda does business.
Bottom line: Get your candle, get your hair cut, get involved! Aveda is making it very easy for you to contribute this month. And you’ll enjoy the contribution that you make. I promise!